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Danone Waters of America to distribute Ferrarelle brand in US

Danone Waters of America has secured a deal to sell, distribute and merchandise Italian sparkling mineral water brand Ferrarelle in the US as of 2020.

The long-term distribution agreement will focus on building the brand in the US and include Ferrarelle glass formats via on-premise channels.

Ferrarelle is described by Danone as “the perfect complement to fine flavours of outstanding cuisine”.

“Ferrarelle is a global brand with great potential in the US market that complements our current portfolio of brands we distribute, including Evian natural spring water and Volvic natural spring water,” said Henri de l’Epine, CEO, Danone Waters of America.

“With its unique and delicate balance of bubbles, Ferrarelle is a premium water offering that pairs perfectly with Evian’s unique taste.”

Beginning in January 2020, Ferrarelle 25.4oz and 11.6oz glass bottles will be available through on-premise channels in the US.

In its most recent quarterly results, Danone saw sales in its water division decrease 0.9% on a like-for-like basis. In Europe, against an exceptional base of comparison, sales were down low-single digit in waters, particularly in August, as temperatures were significantly lower than the year-ago period.

 

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