GEA launches new filling technology for ESL beverages
08/06/2020

Elopak, a global supplier of carton packaging and filling equipment for liquid food, has launched the Pure-Pak Imagine, which the company said is its most environmentally-friendly carton to date.

The new carton is a modern version of the company’s original Pure-Pak carton, designed with an easy open feature.

“Increasingly, we see that our Pure-Pak carton system is the natural solution to the global need to reduce the usage of plastic bottles,”​ Elopak’s chief marketing officer Patrick Verhelst said.

“With the launch of Pure-Pak Imagine, Elopak is supporting the critical causes that represent the issues of our times – but the call to action is timeless.”​

Carbon neutral since 2016, Elopak uses 100% renewable electricity and has reduced emissions by 70% over the past decade. With cartons manufactured from responsibly managed forests and FSC (FSC™C081801) certified material, Elopak offers customers 100% renewable cartons that use wood-based renewable plastics, rather than relying on petroleum-based plastics.

“We wish to play our part in the global shift towards a low carbon circular economy and have therefore created the most environmentally friendly carton possible,”​ Verhelst added.

“The Pure-Pak Imagine carton has no plastic screw cap and is 100% forest based made with natural brown board. The carton is fully renewable and carbon neutral, creating the perfect low carbon, circular economy approach.”  ​

The company said the design of the Pure-Pak Imagine carton will create recognition on shelves and is currently available for the fresh dairy category.

“With Pure-Pak Imagine we aim to help consumers make conscious environmental choices. The carton’s easy opening gives the environmentally-minded consumer a more sustainable pack, with less plastic and more natural renewable materials,”​ Verhelst said.