On the lookout for new ways to increase its sustainability credentials, Ölgerðin decided to update its packaging material to a new format that has less of an impact on the environment.
And with consumers in Iceland increasingly demanding smaller portions and more eco-friendly options, Ölgerðin has used Ball’s 33cl format, which features a high-definition printing technique.
Available in berry and citrus variants, the Ava range is made with just Icelandic sparkling water and fruit.
Ölgerðin brand manager Jóhannes Páll Sigurðarson said: “As activists for sustainability, we are constantly looking for ways to improve our footprint, and refreshing our packaging was the natural next step to achieve this.
“By working together with Ball, we’ve not only been able to tick this box with the introduction of a sustainable new 33cl can format, we’ve also gained access to its experts’ valuable insight and guidance into how best to create our design on a can.”
Christian Nilsson, sales manager Nordics, Ball, added: “We really appreciate working together with beverage companies like Ölgerðin who want to embrace their sustainability credentials and truly make a difference to the environment.
“With canned water more popular than ever, it’s exciting to work with another customer who shares our values and wants to make the move to the favoured can format.”