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Mars unveils new Twix Cookies & Creme Ice Cream Bars

Mars Wrigley Confectionery has expanded its line of single-serve ice creams with the introduction of Twix Cookies & Creme Ice Cream Bars.

Available in the US this summer, the new product is inspired by the Twix Cookies & Creme Chocolate Candy Bar which re-launched earlier this year.

The bar features vanilla ice cream mixed with chocolate cookie pieces, which is topped with caramel and chocolate cookies and coated in milk chocolate.

Twix Cookies & Creme Ice Cream Bars will join the company’s range of single-serve ice creams with brands such as Mars, Maltesers and Snickers and follows the launch of the Snickers Dark Chocolate and Twix Triple Chocolate ice cream bars last year.

“We’re thrilled to kick off summer celebrations this year with our Twix Cookies & Creme Ice Cream innovation,” said Jayesh Shah, Mars ice cream marketing director.

Shah added: “This frozen treat offers an exciting new twist on our classic ice cream bar – and we hope it delivers a welcomed smile to fellow Twix fans this summer season.”

The new ice cream bars are available nationwide at grocery and convenience stores to purchase individually or in multipack boxes for an RRP of $4.29.