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Revolution Brands releases Slice range of sparkling water in US

Revolution Brands has begun accepting wholesale pre-orders for Slice, a new sparkling water flavoured with organic fruit juices, organic flavours and carbonated water.

Sold in packs of four or individual cans, four variants are available: raspberry grapefruit, blackberry, mango pineapple, and apple cranberry.

The Slice drinks have no added sugar, no artificial sweeteners and no artificial colours or caffeine. Each can has 25 calories.

Mark Thomann, CEO of New Slice Ventures, which now owns the Slice trademarks in the US, said: “We are excited about the launch of Slice. Slice is a great brand and one that can connect with a new generation of consumers who want something a little healthier than soda, but just as delicious.”

Glenn Backus of Revolution Brands, which handled the creation and launch of Slice, said: “We worked very hard to create an organic sparkling water that tastes amazing and has a sweetness much closer to soda than any other sparkling water on the market.

“Customers have asked for a healthier alternative to their usual soda, but traditional sparkling water brands lack the flavour they crave. So, we created the new Slice.”

Spiral Sun Ventures, a seed capital fund that invests in early-stage companies, has invested in New Slice Ventures.

Gioconda Law Group represented New Slice Ventures in acquiring the federally registered trademark rights to the Slice brand.

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