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Veg of Lund to launch My Foodie line of potato-based drinks in UK

Swedish company Veg of Lund is bringing its My Foodie range of organic potato-based drinks to the UK as it looks to profit from the growth of flexitarian and vegan diets.

The three flavours contain a blend of potato, rapeseed oil and apple juice, as well as either blueberry, raspberry or sea buckthorn. The drinks are free from the most common allergies.

Veg of Lund has patented its method for combining potato with rapeseed oil, which it says is akin to mixing oil and water.

This combination is said to create a viscous and filling liquid, described as “foodier than a smoothie”.

Thomas Olander, co-founder and CEO of Veg of Lund, said: “In typically Scandinavian style, My Foodies are a delicious and nutritious smorgasbord of ingredients and flavours. Given their consistency, they’re more a drinkable snack than a drink.

“Perfect for these increasingly flexitarian times, they contain half your daily omega-3 needs, are free from anything that’s not needed and feature a remarkably underused superfood, the humble potato.”

Each My Foodie flavour is available in 250ml glass bottles with a recommended retail price of £3.

Last year, Veg of Lund won best convenience food for the My Foodie line at the World Food Innovation Awards 2018.

 

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