The Coca-Cola Company has expanded its Simply Beverages portfolio with a range of ready-to-drink fruit smoothies.
Available in the US, the Simply Smoothie line aims to offer shoppers an easy and convenient way to consume a healthy snack.
The range is made with not-from-concentrate juices/purees and natural flavours. They are free from artificial flavours and added preservatives.
Coca-Cola said smoothies are a natural extension for the Simply brand, as Americans increasingly seek out nutritious breakfast and snack options.
Three flavours are available nationwide: strawberry banana, mango pineapple, and orchard berry.
Kelly Marx, Simply Beverages brand director, said: “People’s lives are always moving at a fast pace, and they are looking for snack and beverage options that help them maintain a well-rounded, healthy lifestyle.
“Simply smoothies allow everyone to enjoy the delicious taste of a smoothie no matter where they are, at any time, without the hassle and mess of blending it themselves.”
Two bottle sizes are available: multi-serve 32oz and single-serve 11.5oz. National advertising promoting the line will begin in April, along with in-store sampling and couponing.
The Simply Beverages portfolio consists of more than 30 juices and soft drinks. Last year, Coca-Cola launched a lower-calorie juice and lemonade range called Simply Light.