Darigold has released a new high-protein, lactose-free milk in the US, as it aims to keep pace with rapidly changing consumer demands.
Called Fit, the milk is said to have “75% more protein and 40% less sugar than regular 2% milk”. The farmer-owned cooperative’s ultrafiltration process concentrates protein and removes sugars.
Darigold quoted research which suggests that nearly half of Americans strongly want to reduce sugar consumption and more than half of US households consider protein to be an important attribute influencing purchasing decisions.
Duane Naluai, senior vice president of Darigold’s consumer products business, said: “The desire for high-protein, low-sugar food continues to increase, and we are thrilled to launch another product that provides healthy options for families.”
Darigold Fit is currently available in the US in 59oz cartons with a suggested retail price of $3.99, and in 14oz bottles for $1.99. A chocolate flavour has also been released.
The Darigold portfolio includes a range of milk, butter, cheese, sour cream, cottage cheese and whipping cream.
Last year, the Seattle-based company revealed plans to expand its global customer outreach by opening several new international offices.
Over 40% of Darigold milk is exported overseas, and the company hopes this should increase to over 50% as its global expansion continues.
In November, former Country Fresh Holdings executive Mark Garth was appointed as Darigold chief financial officer.