British botanical brewer Fentimans will expand its soft drinks portfolio with a new apple and blackberry variant.
The firm said the recent craft drinks boom has created a discerning consumer who expects differentiated flavour experiences and premium quality options above and beyond ordinary carbonated drinks – something which the apple and blackberry beverage looks to take advantage of.
A botanical brewing method is said to have created “a fresh and fruity taste”.
Fentimans marketing director Andrew Jackson said: “Being British is embedded in the DNA of the Fentimans brand. And there is nothing more quintessentially British than red apples and juicy ripe blackberries in late summer.
“Our latest flavour innovation has been rigorously tested, and we are confident that this latest addition combines the superior flavour experience consumers are seeking, with a unique British twist.”
The apple and blackberry soft drink will be launched in a 275ml bottle and 750ml sharing format. The beverage will be supported by an outdoor, digital and experiential marketing campaign.
The introduction follows on from a raft of new product launches by Fentimans last year, including Pink rhubarb and oriental yuzu tonic waters, a raspberry-flavoured soft drink and a premium mixer called Connoisseurs Tonic Water.