Navitas Organics unveils range of functional shots featuring CBD

US superfood company Navitas Organics has released a range of CBD functional beverages as it aims to offer the latest in plant-based nutrition.

Called Superfood Wellness Shots, the drinks combine nutrient-dense superfoods with full-spectrum hemp oil extract, providing 20mg of CBD per bottle.

Four variants are available: Calm, featuring acai and magnesium; Bliss, with goji berry; Focus, containing matcha and coffee fruit extract; and Restore, featuring turmeric and vitamin C.

Navitas Organics founder and CEO Zach Adelman said: “For over a decade Navitas Organics has been offering consumers the incredible benefits of hemp in multiple formats. From seed to powder to our Power Snacks line, bars, boosts and blends – we’re big believers and advocates of hemp.

“You can imagine our motivation and excitement when the 2018 Farm Bill passed, opening up the opportunity to further explore the powers of this incredible plant and allowing us to add hemp-derived CBD to our growing superfood portfolio. This truly is the latest in superfoods.”

CBD (cannabidiol) – the non-psychoactive naturally occurring cannabinoid found in the hemp plant – is thought to be able to alleviate pain, reduce stress and decrease inflammation.

Navitas Wellness Shots are sold in 2.5oz aluminium bottles in the US with a suggested retail price of $7.99.

Alongside the shots, Navitas has released a range of Superfood Latte Mixes, made with a powdered coconut oil base. Supportive of keto, paleo and vegan diets, the mixes include 2g of organic MCT fats from coconut and are available in three variants: cacao, matcha and turmeric.

Founded in 2003, Navitas Organics makes a range of foods used for baking, cooking, smoothie-making and snacking.

Beverage Industry

Beverage Industry is the best read and most widely distributed website covering the entire $900 billion Global beverage marketplace. Beverage Industry reports on a wide range of marketing and manufacturing subjects with emphasis on beverage news and trends. E-mail: