Pepsi Max adds raspberry flavour to its UK portfolio

Britvic, the UK distributor of Pepsi soft drinks, has added a new raspberry flavour to the Pepsi Max soft drinks range, capitalising on the growing appetite for raspberry-flavoured and low sugar soft drinks.

Pepsi Max Raspberry will supplement the cherry and ginger flavours in the sugar-free Pepsi Max range, which have generated a combined £80.5m in sales since they were launched.

As more consumers shift away from high-sugar drinks, Pepsi claims that the Pepsi Max range is an increasingly important part of its soft drinks portfolio, worth £365m and growing 25.2% in value year-on-year.

Available from retailers nationwide from March, the Pepsi Max Raspberry range will be available in 330ml cans with a suggested retail price of 67p, a 500ml bottle (SRP £1.39), a 600ml bottle (£1.39), a 1.5-litre bottle (£2.09) and a 2-litre bottle (£2.29).

Trystan Farnworth, commercial director, convenience and impulse at Britvic, said: “The latest addition of raspberry to the Pepsi Max range is incredibly exciting for the brand. Our ginger and cherry variants have already proved incredibly popular since their launch, with Pepsi Max Cherry being the number one flavoured cola.

“Pepsi Max delivers on all three category drivers; taste, health and relevance, and the launch of the new flavour will also deliver against these, helping retailers to continue to drive growth within the category.

“Pepsi Max Raspberry is available across a variety of pack formats within the channel, from the two-litre bottle, ideal for sharing, to the smaller 500ml price-marked pack and 330ml cans.”

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