Coming on the heels of several of Pepsi’s unique and indulgent flavor innovations including PEPSI X PEEPS, Pepsi Apple Pie and Pepsi x Cracker Jack, the brand is partnering with IHOP for its latest cola collaboration. In partnership with IHOP, Pepsi is celebrating pancake lovers everywhere with a new highly limited-edition flavor, Pepsi Maple Syrup Cola, that combines the flavor profile of maple syrup with the caramel notes of a Pepsi.
Pepsi Maple Syrup Cola will only be available through the #ShowUsYourStack program on Instagram and Twitter. From now through March 29, fans looking to get their hands on this limited-edition flavor can post a photo or video of their stack(s) of pancakes on Instagram or Twitter tagging #ShowUsYourStack, #PepsiSweepstakes and @IHOP to become one of the 2,000 winners. One consumer will also be surprised with a custom Pepsi Spout, inspired by the iconic IHOP syrup pitchers, that will produce the perfect pour to enjoy Pepsi Maple Syrup Cola.
“There is truly nothing quite like the indulgent taste of Pepsi Maple Syrup Cola – sweet maple syrup blended with the refreshing taste of Pepsi cola. We couldn’t be more excited to partner with IHOP on this special initiative, as it isn’t often we get to bring together two iconic brands to satisfy the cravings of pancake and Pepsi lovers alike,” says Todd Kaplan, chief marketing officer for Pepsi. “We can’t wait to celebrate those who have an unapologetic love of pancakes by giving the limited-edition cans to 2,000 fans who #ShowUsYourStack online.”
“At IHOP we celebrate our history of bringing folks together and providing a sense of togetherness, belonging and joy when they dine with us,” says Kieran Donahue, chief marketing officer for IHOP. “We are thrilled to partner with Pepsi to have some fun and create a moment for our guests to bring home an additional source of happiness with this limited-edition Pepsi Maple Syrup Cola.”