PepsiCo completes SodaStream acquisition

PepsiCo has completed its acquisition of Soda Stream International: PepsiCo announced in August that it would acquire​​ the Israel-based company for $144 per share in a deal valued at $3.2bn.

SodaStream is an at-home sparkling water brand that transforms tap water into flavored, sparkling beverages. It was launched in 1998, tapping into a market for healthier alternatives to carbonated soft drinks. Key selling points for the brand today are also its ability to offer customizable options and personalised drinks; and its commitment to reduce plastic waste as it does not need to package the finished product in plastic bottles (it intends to be completely plastic free by 2019​​).

The brand also taps into strong growth for sparkling water in the US.

SodaStream’s products are available in more than 80,000 stores in 45 countries: and it has seen more than 30% year-on-year growth in the US.

PepsiCo says its R&D capabilities, global reach and design and marketing expertise – coupled with SodaStream’s unique product range – set the brand in a good position for expansion and further innovation.

Ramon Laguarta, CEO, PepsiCo, said: “With its customizable options, SodaStream empowers consumers to personalize their preferred beverage in an environmentally friendly way and provides PepsiCo with a significant presence in the at-home marketplace. ​

“I’m confident we can accelerate progress on our shared goal of curbing plastic waste and building a more sustainable future.”​

PepsiCo’s portfolio includes 22 billion-dollar brands, and generated more than $63bn in total net revenue in 2017.  Its big brands include Pepsi-Cola, Gatorade, Quaker, Tropicana and Frito-Lay.

Beverage Industry

Beverage Industry is the best read and most widely distributed website covering the entire $900 billion Global beverage marketplace. Beverage Industry reports on a wide range of marketing and manufacturing subjects with emphasis on beverage news and trends. E-mail: market@beverage-industry.com