Canadian protein drink Rumble is relaunching this month with new carton packaging.
The idea for Rumble was conceived in 2011 in Canada by co-founder Paul Underhill, before expanding into the US. It is now relaunching with SIG combismileBig 11 fl oz / 330ml carton packaging.
The supershakes line has three flavors: Dutch Cocoa, Coffee Bean, and Vanilla Maple. Each bottle contains 20g of grass-fed protein, 5g of fiber, 2,500mg of Omega-3 fatty acids, and an organic veggie and green tea antioxidant blend.
The drinks are non-GMO, low-sugar and free from gluten, lactose and soy.
The new combismileBig 11oz carton packs are fully recyclable with an ergonomic shape: ‘allowing for convenient consumption from the pack with a single-action closure that is leak-proof and tamper evident’. The packages are created from raw cardboard made of pulp from trees from FSC-certified (Forest Stewardship Council), responsibly managed forests and other controlled sources.
Rumble is a member of One Percent for the Planet, donating 1% of its annual sales directly to environmental nonprofits.
“Innovation and sustainability lie at the core of our brand, and as we took the opportunity to renew and improve our formulation, we sought a container that was consistent with these values. We are excited to be relaunching Rumble in the combismile packaging, and hope our customers will love the packaging as much as they do the improved formulation,” Underhill said.