Fever-Tree has developed three new takes on ginger ale for the US market, bringing new value-add propositions to the ginger flavours subcategory. The company will add a smoky ginger ale, spiced orange ginger ale and a ‘refreshingly light’ version of its premium
Bacardi has extended its namesake rum range in the UK with Bacardi Spiced, responding to the increasing global demand for flavoured rums. The 35% ABV spirit is made with gold rum mellowed in American oak for a “hint of smokiness” and blended
US beer maker Craft Brew Alliance is forming a new business unit, pH Experiment, dedicated to creating, incubating and accelerating growth in new products. The unit is the evolution of CBA’s innovation team and its pH Experiment beverage initiative, which launched in
The UK and New Zealand arms of the global cereal giant have teamed up with artisanal breweries to create two limited edition beers from its breakfast cereals to reduce food waste. Kellogg’s UK has teamed up with Seven Bro7hers Brewery to create
Conker Spirit has partnered with UK charity the Royal National Lifeboat Institution (RNLI) to launch Navy Strength Gin, the brand’s first gin offer since the releasing Dorset Dry. With an ABV of 57%, the new spirit is said to retain “the original
