Leading branded soft drinks business, Britvic is joining forces with University of Cambridge-backed tech company Xampla in a GBP 1 million packaging innovation partnership.
Soft drinks producer and distributor Britvic has appointed former Tesco executive Joanne Wilson as its new chief financial officer. Britvic – which acts as PepsiCo’s UK soft drinks distributor and owns soft drink brands such as J20, Robinsons and Tango – has recruited
Britvic, the UK distributor of Pepsi soft drinks, has added a new raspberry flavour to the Pepsi Max soft drinks range, capitalising on the growing appetite for raspberry-flavoured and low sugar soft drinks. Pepsi Max Raspberry will supplement the cherry and ginger