Canadian protein drink Rumble is relaunching this month with new carton packaging. The idea for Rumble was conceived in 2011 in Canada by co-founder Paul Underhill, before expanding into the US. It is now relaunching with SIG combismileBig 11 fl oz / 330ml
PepsiCo’s Mountain Dew brand has launched Mtn Dew Amp Game Fuel in the US: a line of drinks designed by video gamers and optimized for ‘an enhanced gaming experience’ with features such as a no-slip grip, resealable lid, and ingredients for alertness.
Milk Specialties Global is helping to forge a new category for protein with a form of whey protein that can function in clear, carbonated beverages. Protein can be associated with a variety of mouthfeel attributes. Creamy on the good side; chalky on
Artificial sweeteners in Latin America will continue to grow in the coming years, driven by consumer desire for low-calorie products and lucrative growth in Brazil’s beverage segment, according to Fact.MR. In 2017, Latin America’s artificial sweetener market pulled in $174.4m, making it
Koia, known for its plant-based RTD smoothies, is introducing Koia Keto in the new year. The high-fat and low-carb beverages claim to help achieve ketosis, a main component of the trendy ketogenic diet. It represents a growing opportunity for brands to tap
