Leading branded soft drinks business, Britvic is joining forces with University of Cambridge-backed tech company Xampla in a GBP 1 million packaging innovation partnership.
The new sleeve solutions are based on a combination of films and washable inks that aim to improve the recycling process and avoid contamination from material residues.
As an increasing number of brand owners are turning to shrink and stretch labels, suppliers highlight that beneficial attributes continue to proliferate.