Four entrepreneurs have launched Liquid Death to ‘completely obliterate bottled water marketing clichés by taking the world’s healthiest beverage and making it just as funny as unhealthy brands across the energy drinks, soda, and beer sector’. The company was founded by advertising
Thinfilm has spoken about the success of its collaboration with Kilchoman on its NFC whisky tag. Kilchoman Distillery was founded in 2005 and uses the message ‘from barley to bottle’ to distinguish its brand and business model. Hang tags The industry is,
PepsiCo’s Mountain Dew brand has launched Mtn Dew Amp Game Fuel in the US: a line of drinks designed by video gamers and optimized for ‘an enhanced gaming experience’ with features such as a no-slip grip, resealable lid, and ingredients for alertness.
Almond has partnered with EVRYTHNG, IoT smart products platform, to launch FACT, a healthy fruit-flavored drink, using its platform-as-a-service (PaaS) to offer blockchain provenance, supply chain traceability and consumer digital rewards. Oliver Bolton created Almond in 2017 as an economic framework to
PepsiCo has completed its acquisition of Soda Stream International: PepsiCo announced in August that it would acquire the Israel-based company for $144 per share in a deal valued at $3.2bn. SodaStream is an at-home sparkling water brand that transforms tap water into
Filigrade says it is carrying out final tests of watermarks on plastic bottles in Q1, 2019 and has partnered with a French company, which will build the first watermark bottle processing machine. Speaking at the recent AIPIA (Active & Intelligent, Packaging Industry
