Talking Rain Beverage Company has introduced a new formula for its Sparkling Ice beverage brand, featuring naturally sourced colours and flavours, alongside an updated logo and packaging design.
Over the course of two years, the Sparkling Ice team conducted marketing research and sensory testing with over 8,000 consumers, leading to the updated recipe for the carbonated beverage range.
The drinks are made with no sugar and combine sparkling water, real fruit flavor, vitamins and antioxidants. A total of 16 flavours are available: black raspberry, orange mango, pink grapefruit, kiwi strawberry, coconut pineapple, pomegranate blueberry, peach nectarine, lemon lime, crisp apple, classic lemonade, strawberry lemonade, cherry limeade, strawberry watermelon, black cherry, grape raspberry, and ginger lime.
As a result of consumer feedback, the brand also developed a more modern and unified look. This new design and updated logo is featured on each bottle and multipack, in a move to offer a stronger visual impact.
“Our commitment to our fans has been evident since we launched 26 years ago, and it continues today as we announce the new changes to Sparkling Ice,” said Chris Hall, CEO of Talking Rain Beverage Company.
“The new and improved Sparkling Ice look and formula has been two years in the making to ensure we are exceeding fans’ expectations while maintaining our bold flavour and appearance, without compromising on taste.”
He added: “At Talking Rain, we are committed to developing brands that consumers embrace, trust, and enjoy. Our fans told us it was time for a change and we heard them, and we’re proud to offer an updated look while maintaining our brand personality.”
Sarah Gustat, vice president of marketing at Talking Rain, said: “This launch speaks to those consumers who love the taste of our products, now with the addition of naturally sourced colours and flavours. We’re confident in our new and improved look and believe both the launch and our corresponding integrated campaign will be yet another milestone for the brand.”
In conjunction with the campaign, Sparkling Ice launched a new “Sparkling IceMaker” voice skill with Google Assistant and Amazon Alexa to provide consumers with Sparkling Ice cocktail and mocktail recipes, it says. Consumers can engage with Amazon Alexa or Google Assistant by sharing which Sparkling Ice flavor and spirit they currently have on hand to access a variety of different recipes on behalf of the brand.
Sparkling Ice’s new formula is now available in retail locations across the US.