After 2018 kicked off the popularity of wine-inspired ciders with rosé ciders, prosécco is now poised to be the next big trend. Crispin Cider Co. joins Woodchuck Hard Cider and Wyder’s Cider by debuting a new ‘pearsecco’ flavor.
Crispin’s take on the ‘prosécco’ cider will debut in a variety pack with two other flavors before becoming permanent in the next few months. Crispin’s existing rosé and Brut-flavored ciders will be included in the variety pack, marketed for the spring season.
The latest launch from the MillerCoors brand is part of a larger trend of wine-inspired ciders that are seeking to expand the category into new drinking occasions and appeal to an audience of wine drinkers. Other mainstream cider brands like Woodchuck and Wyder’s have already launched a pearsecco option.
Piling on pears
Though cider is made from apples, brands often experiment with fruit flavors like berries, pineapple and pear. Nielsen data revealed that pear-flavored ciders were up 120% in 2018 and prosécco wines were up about 10%.