“WTRMLNSLCE solves for those moments in life where it’s difficult to keep a perishable, cold-pressed product ice cold — on the court, on the field, on the beach,” said Jody Levy, co-founder and chief executive officer of WTRMLN WTR, in a statement. “I couldn’t be more excited about this launch, which moves us one step closer to realizing our mission of sharing clean, healthy beverages to a much wider audience”
Sourced from ripe, juicy watermelons, the new plant-based, shelf-stable WTR line has 15 calories in each serving and contains electrolytes, potassium, sodium, L-Citrulline and Lycopene, the company adds.
WTRMLN WTR, Denver, launched WTRMLNSLCE, a non-refrigerated watermelon water that delivers electrolytes with 2 grams of natural sugar from watermelon and no artificial sweeteners, the company says.
Partner and investor Chris Paul added: “WTRMLNSLCE is an innovative, low sugar, high function sports drink that really works to keep me hydrated on the court. I believe in the company, and it coincides with my lifestyle, which is why I am invested.”
Paul will join other regional and national athlete partners in an educational campaign about how to make clean, healthy lifestyle choices. The campaign, titled “Drink Clean, Get Dirty” will include digital media, retail marketing, field marketing and events.
WTRMLNSLCE is available in 16-ounce bottles in four flavors — Original, Blood Orange, Tart Cherry, and Ginger — nationally on Amazon.com for $17.99 for a six-count case and in retail stores across California for $2.99 for a 16-ounce bottle. The four new, non-refrigerated WTRMLNSLCE flavorswill join WTRMLN WTR’s growing cold-pressured portfolio.