Spanish juice brand Zumosol has relaunched its line of organic juices in 1 litre aseptic Pure-Pak cartons with natural brown board from Elopak.
The move sees the brand switch from plastic for the range which was launched in December 2017 and consists of three flavours: orange, mango orange and red fruits.
Elopak released the Pure-Pak cartons last month. They have one less layer than white cartons, meaning they retain the natural brown colour of the wood fibres which gives a visible fibre structure.
This also results in reduced carbon footprint and weight, providing a more sustainable package that meets demands for growing trends in ethical, ecological and organic products.
Elopak said Zumosol found the “more natural and sustainable cartons a perfect fit for its organic portfolio”.
Laura Rueda of Zumosol said: “Our ecological range is made entirely from organic crops, with both ingredients and process adhering to the highest standards of respect for the environment. As one of the leading brands for these types of products, we are constantly looking to improve their sustainability.
“The new carton has the natural look and its clear benefits for the environment that supports organic values, provides outstanding differentiation on shelf and strengthens the Zumosol brand commitment to sustainability.”
Marina Bortoletto, marketing director in Elopak for south Europe, added: “We have seen an increased awareness in the market of sustainable packaging, leading to a demand for more environmental solutions.
“The benefits of this latest carton enable our customers to further increase the environmental benefits of their packaging. We believe that, from the market feedback, this is a good solution which is sustainable from the inside – to the outside.”
The new cartons will soon be on shelves nationally in Spain. Zumosol belongs to Zumos Palma, which is part of the Toksöz Group.